THE PR PLAN HANDBOOK
A 9-STEP GUIDE TO CREATE A PROVEN PR PLAN THAT WORKS WITH YOUR MARKETING
Have you been tasked with writing a PR plan but you’re not sure how to develop your tactics – beyond sending out press releases?
Do you need to learn how to write a PR plan but are confused about how to make it connect with your marketing?
Don’t worry - you aren’t alone.
Once you understand the process, you will be miles ahead of your competition.
In this 50+ page handbook we'll take you through our proven step-by-step process so you can create a successful public relations plan that works with your marketing, and gets your brand the media coverage it deserves.
Includes a free download of our PR Plan template in PDF, Excel and Powerpoint.
Here’s What You Get:
pr plan handbook
Step-by-step guide for a powerful PR plan that works
Public Relations and Marketing, when executed properly, work hand in hand to build a trusted and much-loved reputation for your brand. But to get the most out of this relationship you need to be strategic. This 50+ page handbook will show you how.
9 steps to success
An easy to follow process, proven to bring results
Remove the guess work from your planning and follow our simple step-by-step guide. The handbook walks you through how to write your PR plan, what information to include and why, and crucially how to measure its success so that your brand's media profile continues to grow.
align pr with your marketing
Understand how PR and your brand work together
PR and Marketing should work hand in hand to build a trusted and much-loved reputation for your brand. Target your audience, refine your key messages and understand the channels that will deliver best results.
How to write your PR plan
Guidance on content for each column of your PR plan
Know what to include in your PR Plan - and what to leave out! Our handbook will take you through, in detail, the ten sections you need for EVERY PR Plan, so you can stop guessing and start to work like a PR Pro.
co-ordinate your media pitches
Secure the right media at the right time with your story
The most effective PR Plans depend on precise timing - hitting all of your media targets in the right order so your brand is constantly in the news and high profile online. Learn how to schedule your media pitches so you end up getting maximum exposure for your business.
measure your media impact
Collect data to show PR delivers real results
Public relations is not about vanity - ultimately it's about sales. You'll learn the metrics you need to monitor to show that your media coverage is driving increased web traffic, new leads and an uplift in sales.
Here’s what people are saying about Class:PR
We were featured in the Guardian!
We just got our first mention in the national media! I'm so pleased. We couldn't have done it without what we've learnt through Class:PR, thank you so much!
Eleanor Bell Lighting
Use this handbook if you want to stop guessing at PR
This handbook completely changed the way I do PR for my business. I know exactly what I need to do to get media coverage and they've given me the confidence to do any type of media pitch.
THE pr plan handbook
One sentence summary of what they get
One sentence summary of what they get
100% Satisfaction Guarantee for 30-Days
If for any reason in the next 30 days you decide that you aren't completely satisfied with our PR Plan Handbook. Simply drop us an email, let us know what's not right and we will refund your money back in full.
Your Class:PR Instructors
Alistair Clay is an award-winning former national journalist with 20 years’ experience working in the media and PR. Gemma Clay is an award-winning PR strategist and trainer who works with some of the UK's biggest brands and marketing teams.
Together they founded Arc Seven Communications, one of the UK's leading healthcare PR agencies.
Now they've taken their years of experience managing the reputations of major corporations to launch Class:PR and help marketing professionals get up to speed with public relations, fast.