PR Starter Kit

Every template, SCRIPT AND GUIDE you'll ever need to do PR

Need to master Public Relations quickly and don't have time to take a course?

Our PR starter kit is perfect for marketing professionals who need to know how to do PR fast.  

No more guessing. No more searching Google for quick fixes. 

Everything you need to do PR is right here in one place.

Here’s What You Get In Your Starter Kit:

The ultimate press release template kit

10 press release templates for EVERY type of story

Having proven press release templates that are right for YOUR business, YOUR sector and YOUR target media will ensure you stop guessing and save precious time. This kit includes real-life examples for every business type - from tech to fashion and professional services to charity.

Media Pitch Guide

Media Pitch 101

Everything you need to know to pitch your story to the media with confidence

Struggling to know what to write in your media pitch or unsure about what to say on the phone to a journalist? This comprehensive starter kit includes email templates, telephone scripts and guidelines to make sure you get media success.

PR Plan

PR plan

A proven system for clarifying your media messaging, stories, audiences and target channels - all in one place

Maximise the impact of your campaigns with this easy-to-use one-page PR plan. Keep on top of deadlines and ensure your media coverage delivers on your business objectives. 

In PDF and editable Powerpoint format.

Find a newsworthy story
get on the local news


Never miss a media opportunity again

This powerful but simple-to-use tool will help you uncover the newsworthy stories in each different area of your business. From operations, to your supply chain, to your customer base, StoryFinder helps you uncover engaging PR content time and again.



Find out if your story is newsworthy with nine simple questions

Remove all the guess work from your PR work with this step-by-step guide to understanding what makes a news story. Learn how to think like a journalist and see the media potential in your business' stories.

PR Glossary

PR glossary

Your complete guide to 42 essential PR terms

Need to know the difference between a news story and a feature story? Struggling to figure out what crisis communications is? This is your must-have explainer guide, know these terms and you'll be running PR campaigns like a pro.



Get ahead of the competition with this high energy PR challenge

In each of these four sprints you'll:

  • Uncover your most newsworthy stories
  • Focus the most impactful media for your business
  • Start thinking like a journalist and write a media-ready press release
  • Pitch like a pro and get media success

Here’s what people are saying about Class:PR

Temi Kamson

GT Scholars

We were featured in the Guardian!

We just got our first mention in the national media! I'm so pleased. We couldn't have done it without what we've learnt through Class:PR, thank you so much!

Eleanor Bell

Eleanor Bell Lighting

Use these templates if you want to stop guessing at PR

The templates completely changed the way I do PR for my business. I know exactly what I need to do to get media coverage and they've given me the confidence to do any type of media pitch.

public relations

The Complete Starter Kit



  • Every template you'll ever need to do PR
  • Pitch to the media with confidence
  • Think like a journalist - know what makes a news story
  • Maximise the impact of all your PR work and get media success 
regular course

One sentence summary of what they get




  • Lifetime Access
  • Immediate Start
  • Access to All Modules
Advanced course

One sentence summary of what they get




  • Lifetime Access
  • Immediate Start
  • Access to All Modules
  • X number of bonuses
  • Access to Private Facebook Group
  • 30 minute private coaching call

100% Satisfaction Guarantee for 30-Days

If for any reason in the next 30 days you decide that you aren't completely satisfied with our PR Starter Kit. Simply drop us an email, let us know what's not right and we will refund your money back in full.

Your Class:PR Instructors

Alistair Clay is an award-winning former national journalist with 20 years’ experience working in the media and PR. Gemma Clay is an award-winning PR strategist and trainer who works with some of the UK's biggest brands and marketing teams.

Together they founded Arc Seven Communications, one of the UK's leading healthcare PR agencies.

Now they've taken their years of experience managing the reputations of major corporations to launch Class:PR to help marketing professionals get up to speed with public relations, fast.