How to Write a Press Release

An Online Masterclass for Marketing Professionals

Write Like a Journalist,  Get Media Coverage









You Know You Need to Improve Your Press Releases When...


Your business is not getting media coverage


Your competitors are getting

coverage (instead of you!)


Journalists ignore your emails


It's taking too long to write


Your website isn't getting enough traffic


You're confused what details to include

What People Are Saying About Class:PR

Hannah Phillips  Wired Up

"I never realised just how CRUCIAL a quality press release is. Now we’ve been all over BBC London!"

Andrew Watmuff  Watmuff & Beckett Soups

"This course is a game changer. Alistair teaches you how to think like a journalist so it removes ALL of the guess work. What a relief!"

Melissa Rollins Henty

"Our press releases do what they're meant to now. We were featured in the Guardian Christmas list and saw a huge spike in sales."

Anyone can do it and it works for any business

World class instruction from a former national journalist, who has written 1000s of news stories...

How to Write A Press Release Course

4 Powerful Modules...

Transformative classroom teachings

A proven system

Real-life business case studies

Real-life press release examples

Free templates

Free downloads

Exercises for you


Learn from real-life businesses


Filmed in a classroom environment

Learn at your own pace, on any device

Here's Just Some of What You'll Get


Write Like a Journalist 

If you want your press release to succeed you need to write like a journalist. Learn how to give the media a ready made news story.


Understand What is Newsworthy 

Learn how to identify the stories in your business that journalists want to write about.


Master Headlines

Your headline is the top of your press release but it’s also the subject line of your pitch email. Learn how to create an unmissable headline in less than 8 words.


Learn The Best Intro To Any Release

Learn how to encapsulate your ENTIRE story in less than 25 words to give the media exactly what they want.


Create Quotes That Matter

You’ll learn to create quotes that will bring your story to life - that deliver the passion behind your business. 


Learn From Businesses Like Yours

Learn from businesses in YOUR sector.

See how they have created winning press releases for the media that YOU are targeting. 

What's Inside The Masterclass?


Headline and Intro Paragraph

  • In-classroom video lesson

  • 3 pdfs (downloadable and printable)

  • Press Release Template

How to write a press release 1


The Body of Your Press Release 

  • In-classroom video lesson
  • Press release worksheet (downloadable and printable)

How to write a press release 2


Real life headlines and intros

  • In-classroom video lesson
  • See businesses from YOUR sector master the headline and intro paragraph.
  • Find the business most like yours and do the same. High impact learning. 

how to write a headline

Business matches for: food, tech, fintech, fitness, wellness, fashion, health, blogger, toys, events, charity, community and arts


Real life press releases in a ‘newsroom’

  • In-classroom video lessons
  • 10 downloadable press release examples
  • Sit in on mock editorial conference
  • See how journalists decide if they will run your story

​Your Instructors:

Alistair Clay,  Founder of Class:PR

"As a former national journalist I KNOW the precise steps that you need to follow to get the media coverage you want .”

Gemma Clay, Founder of Class:PR

"It's a thrill to see business owners become empowered and understand that they can do their own PR and get huge coverage.”

Start Getting the Media Coverage YOU Deserve Now

Secure Payment

30-Day Money Back Guarantee

If you're on the fence ... then we want to give you EVERY opportunity to put our training into action – with absolutely NO RISK. Try the course and if you're not satisfied within 30 days then we'll give you your money back. 

Need more convincing? Hear from other students...

Eleanor Bell  Eleanor Bell Lighting

"Knowing how to write a quality press release is an essential skill that will put you ahead of your competitors."

Nick Farnsworth Little Sport Star

"The advice you get is priceless and knowing it comes from a former journalist gives you huge confidence. If you want media coverage do this course.”

Get YOUR business featured in media such as...