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The Ultimate Press Release Template Kit

10 press release templates - for every type of story!

Real-life press release examples that you can use in your business - whatever you make, sell or do!

Most journalists get at least 200 email pitches a day. Stand out from the crowd and deliver a truly newsworthy story about your business with our proven press releases.

This is what you get...

The ultimate press release template kit

10 press release templates for EVERY type of story

Having proven press release templates that are right for YOUR business, YOUR sector and YOUR target media will ensure you stop guessing and save precious time. This kit includes real-life examples for every business type – from tech to fashion and professional services to charity.

Press Release Template Kit

Story Matches

Press release templates across different events and products

Digital product launch, product launch, event announcement, campaign launch, human interest story, charity campaign, business anniversary, charity partnership, fundraising announcement, community partnership. Find the press release that’s right for you.

whats in the press release template kit

Business Matches

Press release templates across the different sectors

Healthcare businesses, technology firms, professional services, fashion startups, health and wellness, charities, social enterprises, mumprenuers, lifestyle bloggers and more. Find the press release that’s right for your business.

template press release

Your Own Press Release Template

This simple-to-use step by step guide will help you structure your story in a media-ready format that journalists will love

The template shows you how to write a headline and intro paragraph that are guaranteed to grab a journalist’s attention. It outlines where to include impactful quotes from company spokespeople and walks you though the boilerplate – where to include company info and background detail.

template press release

Here’s what people are saying about Class:PR

We were featured in the Guardian! We just got our first mention in the national media! I'm so pleased. We couldn't have done it without what we've learnt through Class:PR, thank you so much!

Temi Kamson

GT Scholars

I never realised just how CRUCIAL this 3-step process is. Following this system got my charity coverage on BBC News on my first try!


Wired Up

The one on one advice you get is priceless and knowing it comes from a former journalist gives you huge confidence. If you want media coverage do this course


Little Sport Star

Class:PR remove ALL of the guesswork. They make it easy and you get results fast. They helped us make the most of Dragons' Den!


Watmuff & Beckett

The course completely changed the way I looked at my business and gave me the confidence to put myself forward as the face of it. Alistair and Gemma taught me that I could be ‘that’ expert that the media goes to when they’re doing a story on lighting. The course helped me see that as a small business I had a big voice and one that the media would love


Eleanor Bell Lighting

“Even though my business is on the other side of the world they knew exactly what was newsworthy about us - this meant bloggers started to write about the business. I wasted money on cheap freelancers who created poor press releases before I found this service. Do yourself a favour and get Class:PR to do it for you.”


Marketing Manager

The Ultimate Press Release Template Kit

Only $29.00

30-day money back guarantee

If you’re on the fence… then we want to give you EVERY opportunity to put our training into action – with absolutely NO RISK. Try our products and if you’re not satisfied within 30 days then we’ll give you your money back.

Meet your instructors

Introducing the team behind Class:PR

Alistair Clay

Founder of Class:PR

Alistair Clay is an award-winning former national journalist with 20 years’ experience working in the media and PR. As a former national journalist, Alistair knows the precise steps that you need to follow to get the media coverage you want.

Dr Gemma Clay

Founder of Class:PR

Dr Gemma Clay is an award-winning PR strategist and anthropologist who advises some of the UK's biggest healthcare brands and marketing teams. Gemma has worked with countless businesses over the years who've said 'we don't have a story'. But they all did - this process showed them how.