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Public Relations: Complete Starter Kit

Every template, script and guide you’ll ever need to do PR!

Need to master Public Relations quickly and don't have time to take a course?

Our PR starter kit is perfect for marketing professionals who need to know how to do PR fast. No more guessing. No more searching Google for quick fixes. Everything you need to do PR is right here in one place

What’s inside your Starter Kit:

The ultimate press release template kit

10 press release templates for EVERY type of story

Having proven press release templates that are right for YOUR business, YOUR sector and YOUR target media will ensure you stop guessing and save precious time. This kit includes real-life examples for every business type – from tech to fashion and professional services to charity.

Press Release Template Kit

Media Pitch 101

Everything you need to know to pitch your story to the media with confidence

Struggling to know what to write in your media pitch or unsure about what to say on the phone to a journalist? This comprehensive starter kit includes email templates, telephone scripts and guidelines to make sure you get media success

media pitch guide

PR Plan

A proven system for clarifying your media messaging, stories, audiences and target channels - all in one place

Maximise the impact of your campaigns with this easy-to-use one-page PR plan. Keep on top of deadlines and ensure your media coverage delivers on your business objectives.

* In PDF and editable Powerpoint format

PR Plan


Never miss a media opportunity again

This powerful but simple-to-use tool will help you uncover the newsworthy stories in each different area of your business. From operations, to your supply chain, to your customer base, StoryFinder helps you uncover engaging PR content time and again.



Find out if your story is newsworthy with nine simple questions

Remove all the guess work from your PR work with this step-by-step guide to understanding what makes a news story. Learn how to think like a journalist and see the media potential in your business’ stories.


PR Glossary

Your complete guide to 42 essential PR terms

Need to know the difference between a news story and a feature story? Struggling to figure out what crisis communications is? This is your must-have explainer guide, know these terms and you’ll be running PR campaigns like a pro.

PR Glossary

NEW Bonus!

Your 30-day PR challenge

Get ahead of the competition with this high energy PR challenge

In each of these sprints you’ll:

  • Uncover your most newsworthy stories
  • Focus on the most impactful media for your business
  • Start thinking like a journalist and write a media-ready press release
  • Pitch like a pro and get media success!

Here’s what people are saying about Class:PR

We were featured in the Guardian! We just got our first mention in the national media! I'm so pleased. We couldn't have done it without what we've learnt through Class:PR, thank you so much!

Temi Kamson

GT Scholars

Our press releases do what they're meant to now. We were featured in the Guardian Christmas list and saw a huge spike in sales.



The one on one advice you get is priceless and knowing it comes from a former journalist gives you huge confidence. If you want media coverage do this course


Little Sport Star

I never realised just how CRUCIAL this 3-step process is. Following this system got my charity coverage on BBC News on my first try!


Wired Up

Class:PR remove ALL of the guesswork. They make it easy and you get results fast. They helped us make the most of Dragons' Den!


Watmuff & Beckett

Public Relations: The Complete Starter Kit

Only $67.00

30-day money back guarantee

If you’re on the fence… then we want to give you EVERY opportunity to put our training into action – with absolutely NO RISK. Try our products and if you’re not satisfied within 30 days then we’ll give you your money back.

Meet your instructors

Introducing the team behind Class:PR

Alistair Clay

Founder of Class:PR

Alistair Clay is an award-winning former national journalist with 20 years’ experience working in the media and PR. As a former national journalist, Alistair knows the precise steps that you need to follow to get the media coverage you want.

Dr Gemma Clay

Founder of Class:PR

Dr Gemma Clay is an award-winning PR strategist and anthropologist who advises some of the UK's biggest healthcare brands and marketing teams. Gemma has worked with countless businesses over the years who've said 'we don't have a story'. But they all did - this process showed them how.