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Media Pitch 101

Everything you need to pitch your story to the media - and get coverage

Do you need media coverage but don't know how to pitch your story?

Our proven email templates, phone scripts and media photo checklists remove all the guesswork and help you pitch your story with confidence, so you succeed.

This is what you get...

Media Pitch 101

Includes proven templates, scripts and guidelines

  • Five-step guide on how to email a journalist
  • Example email and phone pitches
  • Media photo checklist
  • A fail-safe guide on how to  respond to a journalist’s comments on your pitch
  • BONUS: Phone Pitch Prep Sheet – find your focus and give the best pitch of your life
media pitch guide

How To Email a Journalist

Everything you need to know to pitch your story to the media with confidence

Most journalists get at least 200 pitch emails a day. If your email doesn’t grab their attention your story won’t get picked up. We walk you through our top five ways to make your story stand out in a crowded inbox.

how to email a journalist

Example Email Pitches x2

Our proven email template to secure media coverage

Follow this email format and remove all the guesswork. Compatible for all different business sectors and across regional, national and international media. Includes what to write as an email subject line, how to introduce your story, what background information to include and how to send your images.

Media Photo Checklist

A step-by-step guide to taking a photo that is perfect for every type of media

The media is image-led. If you pitch your story with a photograph that grabs the audience’s attention you’ll be featured ahead of your competition. Follow our checklist to take an image that the media will love. Get this wrong and you will lose out on coverage.

media photo checklist

Example Phone Pitches x2

Know exactly what to say when you call a journalist (nerve-proof method!)

Never be stuck for words or stumble over your story again. Understand when to pitch and how to share the news value of your story so that a journalist is hooked from your first few words.

Phone pitches to journalists

How To Respond To A Journalist

A fail-safe guide to a journalist's response to your story

Our four-part guide teaches you exactly what to say during a pitch, whatever type of feedback you get from a journalist. With this guide, you’ll be able to find your focus, think on your feet and communicate the true value of your story – no matter how tough the questions.

how to respond to a journalist

Here’s what people are saying about Class:PR

We were featured in the Guardian! We just got our first mention in the national media! I'm so pleased. We couldn't have done it without what we've learnt through Class:PR, thank you so much!

Temi Kamson

GT Scholars

Class:PR remove ALL of the guesswork. They make it easy and you get results fast. They helped us make the most of Dragons' Den!


Watmuff & Beckett

The one on one advice you get is priceless and knowing it comes from a former journalist gives you huge confidence. If you want media coverage do this course


Little Sport Star

Our press releases do what they're meant to now. We were featured in the Guardian Christmas list and saw a huge spike in sales.



The Ultimate Press Release Template Kit

Only $21.00

30-day money back guarantee

If you’re on the fence… then we want to give you EVERY opportunity to put our training into action – with absolutely NO RISK. Try our products and if you’re not satisfied within 30 days then we’ll give you your money back.

Meet your instructors

Introducing the team behind Class:PR

Alistair Clay

Founder of Class:PR

Alistair Clay is an award-winning former national journalist with 20 years’ experience working in the media and PR. As a former national journalist, Alistair knows the precise steps that you need to follow to get the media coverage you want.

Dr Gemma Clay

Founder of Class:PR

Dr Gemma Clay is an award-winning PR strategist and anthropologist who advises some of the UK's biggest healthcare brands and marketing teams. Gemma has worked with countless businesses over the years who've said 'we don't have a story'. But they all did - this process showed them how.