Pr course

How to Write A Press Release

Think Like A Journalist, Get Media Coverage

An Online PR Masterclass for Marketing Professionals

Here’s what you’ll get in our online masterclass

Stronger stories

Learn how to find the genuinely newsworthy stories in your business that the media will love

Better headlines

Create winning headlines that will leap out and grab a journalist's attention

Guaranteed coverage

Take your newsworthy story and apply our proven media pitching method to get the coverage you want!

Some of what you’ll get

  • Write Like a Journalist 

    If you want your press release to succeed you need to write like a journalist. Learn how to give the media a ready made news story.

  • Understand What is Newsworthy

    Learn how to identify the stories in your business that journalists want to write about.

  • Master Headlines

    Your headline is the top of your press release but it’s also the subject line of your pitch email. Learn how to create an unmissable headline in less than 8 words.

  • Learn The Best Intro To Any Release

    Learn how to encapsulate your ENTIRE story in less than 25 words to give the media exactly what they want.

  • Create Quotes That Matter

    You’ll learn to create quotes that will bring your story to life – that deliver the passion behind your business.

  • Learn From Businesses Like Yours

    Learn from businesses in YOUR sector. See how they have created winning press releases for the media that YOU are targeting.

Get YOUR business featured in major media

Our students have been featured major media including:

The Shortcut To Media Coverage For ANY Business

  • We've taken 20+ years of media relations experience and created a simple process to get YOU results FAST.
  • A new PR course for busy people like you who need media coverage for their business TODAY
  • Easy to action process that does not require ANY previous PR knowledge.

I never realised just how CRUCIAL this 3-step process is. Following this system got my charity coverage on BBC News on my first try!


Wired Up

We were featured in the Guardian! We just got our first mention in the national media! I'm so pleased. We couldn't have done it without what we've learnt through Class:PR, thank you so much!

Temi Kamson

GT Scholars

The course completely changed the way I looked at my business and gave me the confidence to put myself forward as the face of it. Alistair and Gemma taught me that I could be ‘that’ expert that the media goes to when they’re doing a story on lighting. The course helped me see that as a small business I had a big voice and one that the media would love


Eleanor Bell Lighting

The one on one advice you get is priceless and knowing it comes from a former journalist gives you huge confidence. If you want media coverage do this course


Little Sport Star

Our press releases do what they're meant to now. We were featured in the Guardian Christmas list and saw a huge spike in sales.



Class:PR remove ALL of the guesswork. They make it easy and you get results fast. They helped us make the most of Dragons' Den!


Watmuff & Beckett

What‘s inside ‘How to Write a Press Release'...


Headline and Intro Paragraph

  • In-classroom video lesson
  • 3 pdfs (downloadable and printable)
  • Proven Press Release Template
How to write a press release course


The Body of Your Press Release

  • In-classroom video lesson
  • Press release worksheet (downloadable and printable)
  • Business matches for: food, tech, fintech, fitness, wellness, fashion, health, blogger, toys, events, charity, community and arts
learn how to write a press release


Real life headlines and intros

  • In-classroom video lesson
  • See businesses from YOUR sector master the headline and intro paragraph.
  • Find the business most like yours and do the same. High impact learning.
learn pr and press release writing


Real life press releases in a ‘newsroom’

  • In-classroom video lessons
  • 10 downloadable press release examples
  • Sit in on mock editorial conference
  • See how journalists decide if they will run your story
Online PR course

Meet your instructors

Introducing the team behind Class:PR

Alistair Clay

Founder of Class:PR

Alistair Clay is an award-winning former national journalist with 20 years’ experience working in the media and PR. As a national journalist, Alistair knows the precise steps that you need to follow to get the media coverage you want.

Dr Gemma Clay

Founder of Class:PR

Dr Gemma Clay is an award-winning PR strategist and anthropologist who advises some of the UK's biggest healthcare brands and marketing teams. Gemma has worked with countless businesses over the years who've said 'we don't have a story'. But they all did - this process showed them how.

Start getting the media coverage YOU deserve now

Only $149.00

30-day money back guarantee

If you’re on the fence… then we want to give you EVERY opportunity to put our training into action – with absolutely NO RISK. Try the course and if you’re not satisfied within 30 days then we’ll give you your money back.