TFB 046: How Free From Fairy found her voice

With Vicki Montague, founder of The Free From Fairy.

Today’s guest started as a blogger on a mission and is now one of the UK’s leading voices in the gluten-free movement.

Vicki Montague, aka The Free From Fairy, talks about how her daughter’s diagnosis of coeliac disease was the start of a journey to educate, advocate and entertain other people on the road to remove gluten from their diets so they can enjoy better health.

As Vicki’s following grew from her friends and family to 1000s of people around the world she started to develop her brand and provide a much-loved flour blend – and very soon awesome online training.

Vicki talks about the challenge of staying true to one’s values and avoiding the temptation to ‘cash in’ on your audience and endorse products that aren’t true to your core mission.

As a scientist by training Vicki is incredibly honest about how she has had to ‘learn’ to be a great communicator – online and offline – it isn’t something that came naturally to her.

This is a wonderfully honest and heartfelt interview. You’re going to learn that you can build a huge audience without selling out to corporate interests or straying from your real purpose.

Vicki talks candidly about her daughter’s plight and how the thought of other children suffering as she did was all the motivation she needed to dedicate her life to spreading the gospel of gluten-free.

The Free From Fairy has taken off – and she’s not coming down anytime soon!

P.S to connect with Vicki go here and to find out more about Coeliac disease go here

About Alistair Clay

Alistair is a former national journalist with 20 years’ experience working in the media and PR. He is the founder of UK healthcare agency Arc Seven Communications and a registered member of the PRCA.