TFB 059: How to ‘reboot your business’… and become an author

Entrepreneur Stephen Sacks has a plan to help you ‘reboot your business’.

In his new book, of the same name, Stephen explains the need for us all to wake up to the rapid speed of change in today’s workplace, why being small means you can be nimble to opportunities and how you can release cash from your business.

But this is The Famous Business Podcast where we talk about all things PR and comms so why the business advice?

Well firstly, you can’t be a ‘Famous Business’ without being a brilliant business – the two are inextricably linked – and secondly, I wanted to ask Stephen what it was actually like to write this book and how it has helped him in his own marketing efforts.

What you’re going to learn is that to have a brilliant business in 2018 you need to think about all elements of your sales funnel and how your communications build trust through all stages of that process.

Stephen shares how writing a book (from a rainy beach in the Maldives) has built so much more trust in him as a thought leader and has increased his own bottom line.

If you’re considering opening up the laptop and writing about your own expertise then this is the episode for you.

Remember that PR is essentially all about building trust and nothing builds trust more than having taken the time to write a book about your expertise. This sends out a clear message to your potential clients and customers that you know what you’re talking about.

Plus a book is a way to drive your PR. It will get you written about by journalists, interviewed on TV and radio … and yes even on hit podcasts such as The Famous Business!

Right, that’s the introduction…now to Chapter 1, are you sitting comfortably?

About Alistair Clay

Alistair is a former national journalist with 20 years’ experience working in the media and PR. He is the founder of UK healthcare agency Arc Seven Communications and a registered member of the PRCA.