TFB 014: How a smartwatch startup is taking on Apple

With Somnath Meher of Witworks – makers of the Blink watch.

Witworks are based out in Bangalore, India and have just launched the Blink Smartwatch.

Somnath and his team are taking on the likes of Apple and Samsung in the field of wearable technology and know that their story is one of David Vs Goliath.

Bangalore is a hotbed of tech talent and Som gives us a brilliant insight into a how a challenger tech business can disrupt the big boys with a belly full of ambition and a fresh perspective.

In this episode you’re going to learn a huge amount about the need to nurture those early adopters of your product, how to communicate with them and why it is VITAL to listen to and engage your critics – in fact, they are the key to your success!

If the time has come to launch your tech startup then listen up because Som is one smart tech entrepreneur.

Find out more about Witworks and blink here and on Facebook and Twitter.

About Alistair Clay

Alistair is a former national journalist with 20 years’ experience working in the media and PR. He is the founder of UK healthcare agency Arc Seven Communications and a registered member of the PRCA.