TFB 056: Why you really want to give up on PR … but shouldn’t

Getting media coverage for your own business is hard work – that’s why most people give up on PR.

There are a hundred knockbacks, journalists ignore your emails and calls, you feel overwhelmed by imposter syndrome and you’re not even sure you have a story.

None of these is a reason to give up on PR … ever.

High impact media coverage is the fastest and most reliable way to bring massive awareness and credibility to your business, but like anything worth doing – it ain’t easy.

Don’t Give up on PR

In today’s show, I look at the reasons why most small business owners and entrepreneurs give up on PR and why that’s ALWAYS a mistake.

You need to understand the rules of the game you’re playing, then your success is guaranteed. No more hoping and praying.

There is a system that you can learn to help you get media coverage for your business and it starts with understanding what makes you newsworthy.

Once you understand that you can learn how to write a press release a journalist will want to use.

This is what makes news

You’re looking for things in your business that are new, a first, disruptive, counter-intuitive, powerful human interest stories – all of these criteria are the fuel for the news that needs to be at the heart of your press release.

Most businesses fail to get media coverage because they want to talk about the features and benefits of their service/product – when what a journalist wants is news.

You are most likely to give up on something when you’ve been taught badly or you have no idea what you’re doing. With a little practice and knowledge, you can be one of the business owners who succeeds and gets the media coverage you are after.

And if you like today’s show have a listen to episode TFB 040 where you’ll find some sure-fire strategies to get media coverage in 2018




About Alistair Clay

Alistair is a former national journalist with 20 years’ experience working in the media and PR. He is the founder of UK healthcare agency Arc Seven Communications and a registered member of the PRCA.