TFB 037: How to build a digital business and not get divorced

With Gemma Clay, founder of Class:PR.

On today’s show, we have quite a treat in store for you.

Not our usual guest; an entrepreneur that we’ve bumped into from around the world. No, today we have Gemma Clay! Co-founder of Class:PR, my partner, wife and torturer…(I’m joking, honest!)

Gemma and I wanted to sit down and have a really in-depth conversation about building our digital business Class:PR – because we have learned so much!

We reckon we are pretty good at PR, we have been in that game for a LONG time. But building Class:PR was a new adventure for us, taking our skills and building an online business. It has been a very steep learning curve over the last 18 months and I’m sure that our experiences will be of use to you guys. How do you even launch a digital business?

I think you are going to enjoy this frank conversation because we honestly reveal what we’ve been through on our digital journey. How we have done it and the obstacles we’ve encountered and how we have overcome those challenges. And how we have had to PR ourselves – often the hardest thing to do!

So, sit back and enjoy this one as Gemma and I thrash it out, with a few laughs in there too – usually at my expense!

I give you Gemma Clay – the real brains behind Class:PR.

About Alistair Clay

Alistair is a former national journalist with 20 years’ experience working in the media and PR. He is the founder of UK healthcare agency Arc Seven Communications and a registered member of the PRCA.