• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Class:PR

PR training for small businesses

  • Blog
  • Podcast
  • About
  • Press Release Service
  • Store
TFB 063: Why your brand is the key to unlocking your growth

TFB 063: Why your brand is the key to unlocking your growth

On today’s show brand supremo Andy Snuggs from Future Kings explains why it is vital that you as a startup have a clear idea of your brand.

Your brand is so much more than a logo – it is a strategic tool for your business growth.

Andy explains how we as founders and startup owners can start to identify our ‘Minimum Viable Brand’ (MVB).

Knowing your MVB is the key to unlocking the growth potential in your business, attracting investment, winning an army of customers, attracting the right staff and ultimately being a success.

A brand is not simply stating the function of your product or service – it is articulating the impact you are having, the problem you are solving.

Identifying your brand will allow you to get your message across clearly, quickly and with passion and conviction.

In this interview, Andy helps us to understand why we need to take brand seriously and why if we do it will give us a massive competitive advantage.

Your brand is also internal

And brand doesn’t stop with our external audiences it also affects everything we do inside our businesses.

Marrying our internal brand with our external brand is when the magic happens.

You can no longer think of your brand as merely a visual element of your business, it touches everything, from how you behave, communicate to sell and hire.

Andy explains how the team at Future Kings work with startup and scale-up businesses to help them identify what it is that really makes them unique and how they are going to take that information and use it to engage their audiences.

This is strategic communications at the highest level and if you are serious about growing your business you really need to know this stuff.

So for this week take a step back from focusing on the media headlines and have a look at the bigger picture of your brand.

Taking the time to get this right will mean that when you’re ready your PR efforts will be so much more effective.

Over to Andy, the King of Brand.

 

 

 

Tweet
Share
Share
0 Shares

About Alistair Clay

Alistair is a former national journalist with 20 years’ experience working in the media and PR. He is the founder of UK healthcare agency Arc Seven Communications
and a registered member of the PRCA.

Primary Sidebar

How to write a PR planpress release distribution serviceHow to write a media pitch

Our Best Articles

  • How To Write A Press Release: The Definitive Guide [2021]
  • How to Write a PR Plan: A Comprehensive Guide [2021]
  • How To Write a Media Pitch: The Ultimate Guide [2021]
  • 15 BEST Press Release Distribution Services [2021]
  • What’s the difference between a news story and a feature?
  • 46 Proven Public Relations Examples for Businesses
  • How to Write a Press Release for an Event [2021]
  • 8 Quick Media Training Tips You Can Use Right Now
  • 11 BEST Social Media Management Tools
  • How To Write An Attention Grabbing Headline For A Press Release (With 8 Examples)
  • Public Relations: A Comprehensive Guide for 2021

Footer CTA

Get your story in the national media with our FREE press release template…never hire a PR agency again.

Get the template

  • Contact Us
  • Our Privacy Policy

Copyright Class:PR © 2021