MEDIA PITCH 101 

Media Pitch Guide

Everything you need to pitch your story to the media TODAY

Do you need media coverage but don't know how to pitch your story?

Afraid to pick up the phone to a journalist? Worried your email will get ignored in their inbox?

Then our Media Pitch 101 guide is for you.

With proven email templates, phone scripts and media photo checklists we remove all the guess work and help you pitch your story with confidence.

Here’s What's Included In Your Guide:

Media Pitch Guide

MEDIA PITCH 101

Includes proven templates, scripts and guidelines

 - Five-step guide on how to email a journalist

 - Example email and phone pitches

 - Media photo checklist

 - A fail-safe guide on how to  respond to a journalist's comments on your pitch

 - BONUS: Phone Pitch Prep Sheet - find your focus and give the best pitch of your life

How to email a journalist

How to email a journalist

Everything you need to know to pitch your story to the media with confidence

Most journalists get at least 200 pitch emails a day. If your email doesn't grab their attention your story won't get picked up. We walk you through our top five ways to make your story stand out in a crowded inbox.

Example email pitch

example email pitches x2

Our proven email template to secure media coverage  

Follow this email format and remove all the guess work. Compatible for all different business sectors and across regional, national and international media. Includes what to write as an email subject line, how to introduce your story, what background information to include and how to send your images.

Media Photo Checklist

media photo checklist

A step-by-step guide to taking a photo that is perfect for every type of media

The media is image-led, fact. If you pitch your story with a photograph that grabs the audience's attention you'll be featured ahead of your competition.  Follow our checklist to take an image that the media will love. Get this wrong and you will lose out on coverage.

Example phone media pitches

Example phone pitches x2

KNOW EXACTLY WHAT TO SAY WHEN YOU CALL A JOURNALIST (NERVE-PROOF METHOD)

Never be stuck for words or stumble over your story again. Understand when to pitch and how to share the news value of your story so that a journalist is hooked from your first few words.

How to respond to a journalist

How to respond to a journalist

A FAIL-SAFE GUIDE TO A JOURNALIST'S RESPONSE TO YOUR STORY

Our four-part guide teaches you exactly what to say during a pitch, whatever type of feedback you get from a journalist. With this guide, you'll be able to find your focus, think on your feet and communicate the true value of your story - no matter how tough the questions.

Bonus

YOUR PHONE PITCH PREP SHEET

How to prepare for a media pitch

YOUR PHONE PITCH PREP SHEET
GIVE THE BEST PITCH OF YOUR LIFE

Deadline-pressured journalists don't like being disturbed, so you need to pitch your story, clearly and quickly, without making mistakes in just a few seconds. Use our pitch prep sheet to find your focus and get great media coverage.

  • Know your news angle so you can pitch your story in one breath. Write it down and memorise it
  • Be prepared for ANY journalist response - know what to say in any pitch situation and have it in front of you
  • Pitch like a pro, not a salesperson, and get media success every time

Here’s what people are saying about Class:PR

Temi Kamson

GT Scholars

We were featured in the Guardian!

We just got our first mention in the national media! I'm so pleased. We couldn't have done it without what we've learnt through Class:PR, thank you so much!

Eleanor Bell

Eleanor Bell Lighting

Use these templates if you want to stop guessing at PR

The templates completely changed the way I do PR for my business. I know exactly what I need to do to get media coverage and they've given me the confidence to do any type of media pitch.

MEDIA PITCH 101

EVERYTHING YOU NEED TO PITCH YOUR STORY TO THE MEDIA

$

29.00

  • Five-step guide on how to email a journalist
  • Example email and phone pitches
  • Media photo checklist
  • A fail-safe guide on how to respond to a journalist's comments on your pitch
  • BONUS: Phone Pitch Prep Sheet - find your focus and give the best pitch of your life
regular course

One sentence summary of what they get

$

99

/month

  • Lifetime Access
  • Immediate Start
  • Access to All Modules
Advanced course

One sentence summary of what they get

$

127

/month

  • Lifetime Access
  • Immediate Start
  • Access to All Modules
  • X number of bonuses
  • Access to Private Facebook Group
  • 30 minute private coaching call

100% Satisfaction Guarantee for 30-Days

If for any reason in the next 30 days you decide that you aren't completely satisfied with our Media Pitch 101. Simply drop us an email, let us know what's not right and we will refund your money back in full.

Your Class:PR Instructors

Alistair Clay is an award-winning former national journalist with 20 years’ experience working in the media and PR. Gemma Clay is an award-winning PR strategist and trainer who works with some of the UK's biggest brands and marketing teams.


Together they founded Arc Seven Communications, one of the UK's leading healthcare PR agencies.


Now they've taken their years of experience managing the reputations of major corporations to launch Class:PR to help marketing professionals get up to speed with public relations, fast.