PR training for small businesses
In his weekly show, Alistair Clay speaks with businesses from around the world to find out how they made the news. He also shares proven PR plans and strategies so you can do the same.
Here's a pick of our favourite shows from the last two years. To access the full back catalogue just hit the button below or go to your usual podcast player and search 'The Famous Business'.
On today's show brand supremo Andy Snuggs from Future Kings explains why it is vital that you as a startup have a clear idea of your brand. Your brand is so much more than a logo - it is a …
Continue Reading about TFB 063: Why your brand is the key to unlocking your growth →
On today's show, I take a look at why an over-reliance on Facebook advertising could be a very risky strategy in 2018 and why PR is SEO. So many of us small business owners have come to depend on …
Continue Reading about TFB 061: Is it time to Face(book) the music and unfriend? →
We got so much love for episode TFB 058 that I wanted to revisit one of the core issues that came up - how to email a journalist. Guardian journalist Emma Sheppard (like most journalists) gets …
Continue Reading about TFB 060: How to stand out in a busy journalist’s inbox →
Entrepreneur Stephen Sacks has a plan to help you 'reboot your business'. In his new book, of the same name, Stephen explains the need for us all to wake up to the rapid speed of change in today's …
Continue Reading about TFB 059: How to ‘reboot your business’… and become an author →
On today's show, I have the brilliant Guardian journalist Emma Sheppard. Emma has written for a wide range of media throughout her career and has spent the last few years covering the small business …
Getting media coverage for your own business is hard work - that's why most people give up on PR. There are a hundred knockbacks, journalists ignore your emails and calls, you feel overwhelmed by …
Continue Reading about TFB 056: Why you really want to give up on PR … but shouldn’t →
