PR training for small businesses
It’s not enough to just create a one-off piece of great content for your different PR and Marketing channels – you need an ongoing content plan. A content plan ensures you engage your target …
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If you want to get media coverage for your business you MUST know what makes a chief reporter tick. Understanding what they are looking for in a story is essential if you want your public relations …
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In the latest from our Essential Guide To The Newsroom series, we examine the role of the picture editor. Understanding what the picture editor does is critical if you want to succeed in public …
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In the latest from our 'Essential Guide to The Newsroom' series, we look at the role of the sub-editor. Your public relations campaign has a greater chance of success if you know what the …
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Knowing who the news editor is in any newsroom, and understanding what they do, is vital if you’re doing public relations and media relations. The success of your public relations campaign depends …
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You’re not alone in asking, ‘what is thought leadership?’. The term gets thrown around in marketing communications as though everyone knows exactly what it is and how to do it. But dig a little …
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