Josh Nielsen, founder of podcasting platform Zencastr, tells us why he thinks it’s going to become a necessity for businesses to get involved in podcasting and why a word of mouth PR strategy has …
TFB 061: Is it time to Face(book) the music and unfriend?
On today's show, I take a look at why an over-reliance on Facebook advertising could be a very risky strategy in 2018 and why PR is SEO. So many of us small business owners have come to depend on …
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Is Facebook advertising bad for your brand?
For a while now Facebook has seemed like the only show in town for startups and small businesses wanting to get their product or service under the noses of their customers. If I had a pound for …
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TFB 060: How to stand out in a busy journalist’s inbox
We got so much love for episode TFB 058 that I wanted to revisit one of the core issues that came up - how to email a journalist. Guardian journalist Emma Sheppard (like most journalists) gets …
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TFB 059: How to ‘reboot your business’… and become an author
Entrepreneur Stephen Sacks has a plan to help you 'reboot your business'. In his new book, of the same name, Stephen explains the need for us all to wake up to the rapid speed of change in today's …
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TFB 058: How a Guardian journalist decides if they’ll write about your business
On today's show, I have the brilliant Guardian journalist Emma Sheppard. Emma has written for a wide range of media throughout her career and has spent the last few years covering the small business …