From how to write a press release to the essentials of digital marketing our PR library has everything you need to help your business succeed
If you want to know the difference between a news story and a feature this is the guide for you. Understanding the difference between these two pieces of editorial content is vital if you want to excel at public relations and media relations. It will help you know how to write a press release and […]
In this guide, you will find an expert press release template for every possible occasion, pretty much! All you need to do is download the press release template that fits the story you want to tell about your business and fill in the square brackets. To make it super easy, and effective, each press release […]
Do you need to write a PR plan but don’t know how to develop your tactics – beyond sending out a press release or using a press release distribution service? Are you unsure how to make your PR plan connect with your broader marketing objectives? Our comprehensive PR plan guide will give you the answers […]
What is one of the most common questions that we get asked? You guessed it, what does PR stand for? PR stands for public relations, in other words, interacting or engaging with members of the public. It also means working with organisations that are connected to the public – such as the media or with […]
Every business needs a crisis communication plan. Whether you’re a startup or a large corporate, an effective crisis communication plan should always be at the heart of your wider public relations strategy. Why? Because in 2021 your reputation has never been more linked to your bottom line, to the success of your business. A crisis […]
One of the most powerful ways to manage a business’ reputation is through public relations. It can help you reach new audiences, drive engagement and influence how your customers feel about your product or service. But the discipline of public relations can be a bit of a mystery. In this blog, I explain exactly what […]
If you want to get media coverage for your business you MUST know what makes a chief reporter tick. Understanding what they are looking for in a story is essential if you want your public relations campaign to succeed. It starts with knowing how to write a press release – because this means you will […]
Knowing who the news editor is in any newsroom, and understanding what they do, is vital if you’re doing public relations and media relations. The success of your public relations campaign depends on knowing what the news editor is looking for in a news story or feature. You can’t blag or spam a news editor […]
In the latest from our ‘Essential Guide to The Newsroom’ series, we look at the role of the sub-editor. Your public relations campaign has a greater chance of success if you know what the sub-editor does. Why? It will mean you create media stories that are ready to be published, without too much extra work […]
You’re not alone in asking, ‘what is thought leadership?’. The term gets thrown around in marketing communications as though everyone knows exactly what it is and how to do it. But dig a little deeper and you’ll find you’re not the only one that isn’t clear on how to use thought leadership as part of […]
Want to know the secrets of media training so you, or one of your colleagues, can deliver a great media interview? Whether you’re appearing on TV, radio, on a hit podcast or answering questions from a print journalist, it’s essential for many public relations jobs. Being media trained is as important as knowing how to […]
Want to know how to post an article on LinkedIn? When you can do it well, it’s a fantastic way to increase your exposure and build an audience who will keep coming back for more. The good news is, writing and posting a compelling article on LinkedIn doesn’t require as much hard work as it […]
Do you want to get your press release distributed quickly and easily? Great, this article will help find the best press release distribution services for your business. Our 20+ years of PR experience have taught us a lot. So we want to start with a slight disclaimer: Press release distribution services can be an invaluable […]
Every public relations campaign can benefit from using the best social media management tools. Smart social media management tools allow you to target very specific audiences with highly focused messages alongside your more traditional media relations work. Together these can be a powerful marketing communications force for your business with mainstream press coverage feeding your […]
Looking for the best podcast hosting platform for your new show? You’re in the right place. Podcasts can play an important role in the best public relations campaigns and should be at the heart of your PR plan. But getting the technical side of things right can be tricky. And that starts with choosing a […]
Are your marketing and public relations campaigns falling flat and failing to reach the right customers? Then it might be that your target audience research is missing the mark. This complete guide for 2022 will help you identify the target audiences for all your public relations and marketing efforts. We’ll teach you how to explore […]
It’s not enough to just create a one-off piece of great content for your different PR and Marketing channels – you need an ongoing content plan. A content plan ensures you engage your target audience and keep them coming back for more. It focuses on what’s important, strips away whatever is unnecessary, and laser-locks you […]
Want to learn how to do influencer marketing? Then this guide is for you. Today I’m going to cut through the hype and explain how to create an influencer marketing campaign that leads to actual sales – rather than just likes and follows. These types of campaign differ from a traditional public relations campaign. If […]